Product Strategy
User Research
Wireframing & Prototyping
AI Integration
Design Systems
Web Design & DevelopmentSelected Work
Recent Case Studies
Fork & Spoon
Mobile App Product DesignThe mission was to design Fork & Spoon as a personalized and intuitive cooking companion, simplifying meal discovery, planning, and preparation while empowering users to cook confidently and efficiently.
TFL - Transport for London
Mobile App Product DesignUndertaking a complete redesign, the mission was to elevate the TFL mobile app, creating a seamless and intuitive experience that enhances accessibility while reflecting the city's dynamic pace.
3 In The Key
Podcast Website Web Design & DevelopmentA ground-up redesign for 3 In The Key — a Canadian basketball podcast covering the NBA, NCAA, CEBL, USports, and international hoops — built to boost listener engagement and give sponsors real visibility.
What people say
Working together
I would highly recommend Ahmed. He is extremely pleasant to work with, highly skilled, and has a strong understanding of the company’s vision and design requirements. He consistently demonstrates professionalism, creativity, and a positive attitude in his work, making him a valuable asset to the team.
Sharon
Head of HR UK & Europe, Hytera
Ahmed didn't just design us a website — they rebuilt how customers actually order from us online. The whole flow makes sense now: browsing the menu, filtering by dietary needs, checking out — none of it feels clunky anymore. We've seen real growth in online orders since launch, and customers keep telling us how easy the site is to use. Ahmed thinks about the experience first, not just how it looks.
Moses
Owner, African BBQ House
Shoutout to Ahmed for taking our podcast to the next level! From the website to the branding, they absolutely nailed it—everything looks fresh, professional, and screams basketball culture. On top of that, the social media presence they built for us has been a game-changer, helping us connect with listeners and grow our audience like never before. Ahmed gets it—they brought our vision to life with creativity and attention to detail. If you’re serious about your brand, this is who you need on your team!
Elias
Host, 3 In The Key
Ahmed's been invaluable to Early Reveal. They consult with us on the user experience side of our packaging — making sure it doesn't just look good, but actually works for how people handle and interact with it. They've also consulted on our website, walking us through the dos and don'ts, which made it far more user-friendly and professional. As a growing business, having someone who understands both packaging and digital experience has been priceless.
Dany
Co-Founder, Early Reveal
Off the clock
Beyond the screen
About Me
Charity
Gaming
Cooking
Sports
I'm a Product Designer based in London with 6+ years across UX, UI and product strategy. I do my best thinking away from the desk. Sports, cooking, gaming and giving back all shape how I approach a problem, and there's more to that story than fits here.